Branding &
Art Direction
GRELAM
Branding
2023
Logo & Isotype for GRELAM Chile
The branding aims to create a visually appealing and cohesive identity that reflects the mission and values of GRELAM while also conveying a sense of trust, professionalism, and progress in the field of Acute Myeloid Leukemia (AML) research and treatment.
In summary, the project entails creating a logotype with a color palette representing leukemia, typography that exudes modernity, and illustrations that strike a balance between discovery and innovation. The branding should communicate a sense of security, trust, and neutrality while reflecting the multidisciplinary nature of the group and its commitment to advancing research and treatment in the field.
CASE STUDY COMING SOON.
The branding aims to create a visually appealing and cohesive identity that reflects the mission and values of GRELAM while also conveying a sense of trust, professionalism, and progress in the field of Acute Myeloid Leukemia (AML) research and treatment.
In summary, the project entails creating a logotype with a color palette representing leukemia, typography that exudes modernity, and illustrations that strike a balance between discovery and innovation. The branding should communicate a sense of security, trust, and neutrality while reflecting the multidisciplinary nature of the group and its commitment to advancing research and treatment in the field.
CASE STUDY COMING SOON.
Catalyst España
Art direction & Illustration
2023
Illustration for Catalyst España, for “The Big Picture” Datamaran’s team building activity.
COMING SOON.
COMING SOON.
Pepe Jeans London
Branding, Textil Design
2022-2023
Branding & Textil Design for AWWG – Pepe Jeans London (AW22/SS23/AW23).
The developing and creating the visual identity and textile designs specifically catered to the ladies and junior segments of the Pepe Jeans London brand.
The goal is to create a brand image that reflects the tastes, preferences, and aspirations of ladies and junior customers, while remaining consistent with the overall Pepe Jeans London brand. This involves developing motifs, graphics, and textures that align with the target audience's preferences, fashion trends, and age-appropriate aesthetics.
Developed with Roberto Moreno (Head of Graphic Design at Pepe Jeans Lodon, for ladies and junior – Spain and Portugal).
The developing and creating the visual identity and textile designs specifically catered to the ladies and junior segments of the Pepe Jeans London brand.
The goal is to create a brand image that reflects the tastes, preferences, and aspirations of ladies and junior customers, while remaining consistent with the overall Pepe Jeans London brand. This involves developing motifs, graphics, and textures that align with the target audience's preferences, fashion trends, and age-appropriate aesthetics.
Developed with Roberto Moreno (Head of Graphic Design at Pepe Jeans Lodon, for ladies and junior – Spain and Portugal).
La Memoria en la Sangre
Creative Direction, Art Direction & Design
2021
Memory in the Blood is an artist's book, whose main objective is to become a revealing source of an unexpressed family secret, supported by the transgenerational theory.
It is a biographical piece that works as a container, which compiles testimonials and illustrations to show and reveal, in its total volume, the hidden secret about incest, sexual abuse and rape suffered in the skin of María Alejandra Cox Ureta (my mother).
︎︎︎Click here for the Case study.
It is a biographical piece that works as a container, which compiles testimonials and illustrations to show and reveal, in its total volume, the hidden secret about incest, sexual abuse and rape suffered in the skin of María Alejandra Cox Ureta (my mother).
︎︎︎Click here for the Case study.
Very Wood Ideas
Animation
2020
Very wood ideas is a Madrid-based studio dedicated to the design and manufacture of wooden furniture and other functional pieces.
The playful and flexible system for the animation is built through typographic games that moves and deconstructs, representing the ever-changing nature process and the intention to create unique pieces that balance function & design.
Full project at Wozere.com
The playful and flexible system for the animation is built through typographic games that moves and deconstructs, representing the ever-changing nature process and the intention to create unique pieces that balance function & design.
Full project at Wozere.com